How will the Super Bowl bolster commercial real estate?

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We’ve all heard a lot about how much money the Super Bowl can bring to its hosting city, and I know we all want a piece of the pie.  The year 2011 will bring a national focus to North Texas, and will certainly be a benefit to the area.
 
What does this mean for commercial real estate? From listening to what my clients and prospects say, there will be many companies directly reaping the benefits of added jobs and excess capital brought to the area by Super Bowl XLV. If you consider what it takes to pull off an event of this magnitude; small to medium sized businesses will be bolstered by the procurement needs of the Super Bowl.  Everything from audio/visual to event planning, and food services to set design will be needed throughout the year and will in turn create a need for additional space for warehousing and offices in the surrounding area. 
 
Will we see a huge increase in the numbers that Miami saw with this past year’s Super Bowl?  It’s too soon to tell.  However, we can count on one thing – anything we see dollar-wise and job-wise rolling in will have a positive effect in North Texas; not only for the economy, but for the real estate industry as well.

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