What North Texas will do different from past Super Bowl host cities

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As we start looking ahead to our Super Bowl XLV here in North Texas, I think we are going to do things a little different.  One thing is we are going to be tying the Super Bowl into a number of events throughout the year.  It’s not only those final two weeks.  As far as the rest of the country is concerned, it’s the last 2 weeks in the countdown when national attention will turn to the metroplex. It’s when the teams are arriving, practicing and there is all the stuff going on in that off-week. 

This past weekend was the kick-off of our Super Bowl Concert Series which is made up of three big events leading up to next February. Marianne and I got to attend the Faith Hill concert at Bass Hall in Fort Worth, which was the first of the series.  We met Faith and she was great. Unfortunately, she said she didn’t remember me in the ’63 Army-Navy game.  I am looking forward to when Sting comes to Dallas, and then we will have the third event later at the stadium.  With all these concerts in the works, I have been doing a little singing myself to get everyone in the spirit of the Super Bowl.  http://www.youtube.com/watch?v=6p4b7B2t1OA

We also have a lot of community things going on like Slant 45, which is a youth program.  So we are going to try to keep focused on the opportunities both in and out of the stadium through the concert series and other activities.  Then, once football season starts, we will be right there in the thick of it watching the Dallas Cowboys.

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