Why the Super Bowl came to North Texas (part 3)


Why did we win? The first reason for winning was Jerry Jones.  Jerry is very influential with all the owners, and he has become one of the strong voices of the league.  He has stood firm with the media and he understands the value of the NFL and how to translate that value into more income.

Secondly, the new stadium.  We were not going to get the game here without a covered stadium.  Not only did we get the new, really fantastic venue, but it can accommodate more people.  The NFL gets all the money from ticket sales, so the more tickets sold the greater the benefit to the NFL.  I think we saw from the NBA All-Star game what a great stadium it is.

And third, the North Texas region.  The committee had a great pitch involving the whole North Texas area, not just Dallas or Fort Worth.  The stadium is in Arlington, so all the area municipalities will be involved.  It was a true regional pitch.  North Texas is football country, afterall.


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