The Super Bowl – showcasing North Texas

Notes from our researcher, Steve Triolet
Those of us currently living in North Texas already know many of the reasons why the Dallas/Fort Worth area is a great place to live and work–warm weather (okay hot weather nearly half the year), a business friendly environment, and an affordable cost of living.  What you may not realize is that Texas, particularly Dallas and Houston, is more often than not on the short list of locations that business leaders evaluate when they consider relocating or expanding their perspective businesses.  DFW is an attractive target for relocations and expansions because of our growing labor force (we had the largest population growth of any major MSA over the past year), lower priced real estate (both homes and commercial real estate) and tax advantages (no state income or corporate income tax).  We here at Jones Lang LaSalle discuss these issues every day with our clients and prospects.  In a recession, expenses matter more than ever and in recent months, we’ve seen an increase in inquires about relocations to DFW.
“I’m currently working with two companies outside of Texas who are considering the region for their headquarters.  Of the many reasons why North Texas is a fit, one stands out in my mind – we’re business friendly.  Jobs grow our communities so it’s obvious they are welcomed.”                –  Jeff Staubach 
According to NFL sources, 65% of all Super Bowl attendees are corporate decision makers – most of whom are traveling to the game from other parts of the country.  To many, the Super Bowl is just a sporting event, but to the business world and to North Texas in 2011, it will be a chance to showcase the Metroplex – the people and attractions that have made our area the fastest growing in the nation.  There’s been some recent news coverage on the local networks on the Super Bowl’s impact, how some of the estimates seem too high and cannot be easily defended.  We’re not going to pick a side in that debate, but undoubtably the Super Bowl XLV gives North Texas one more opportunity to showcase what a great place it is.  I think we can all agree that’s a good thing.

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One Response to “The Super Bowl – showcasing North Texas”

  1. Rachel Wheeler-Rossow Says:

    Dear Roger,
    You are my family’s and most importantly my son, Patrick’s, life long hero. My Dad, USNA class of ’34 wrote you years ago about his grandson, Patrick who spoke only of you. You responded!! Treasures! Then Patrick, paralyzed from arms down, was having top to bottom spinal surgery was in a spica frame for weeks. He was like a hot dog being turned every two hours. At age six, more than scared. A friend made this soft foot ball. (Patrick would not move – so scared, GREAT NEED to get him to move his arms.) HE WAS ROGER STAUBACH , I was Bob Lilly,, Too tall Jones…. Running around the hospital room, the numbers down the pass -got it!
    If anyone reads this and can you send to Mr. Staubach, please do, Patrick just moved to huge 650 sq ft apt. Bishop Reilly will come to bless the apt Please give me a way to connect. 860 872-7151. Bless you. Rachel

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