Archive for February, 2011

Predicting the Super Bowl champ by square feet not yardage!

February 3, 2011

Here’s a little peek at a fun news release that went out yesterday regarding Super Bowl XLV.  Read about our brilliant idea of predicting this Sunday’s champ by looking at historical vacancy rates over the past 10 years in the opposing teams’ hometowns.  It was picked up by the Wall Street Journal in yesterday’s Plots and Ploys. 

Here’s the story as it appeared in the Wall Street Journal 


Wall Street Journal
Plots and Ploys

Reading the CRE Leaves

Like many Americans, Roger Staubach thinks he knows who will win the Super Bowl. Like not so many Americans, Mr. Staubach says his analysis is based on comparative office-building vacancies in Green Bay and Pittsburgh.

“You can mark my word: the Packers will prevail,” says Mr. Staubach, who led the Dallas Cowboys to two Super Bowl victories in the 1970s and later became a real-estate tycoon.

Mr. Staubach’s word was relayed in a press release by Jones Lang LaSalle Inc., the commercial-real-estate brokerage where he serves as executive chairman of the Americas. The company says that teams based in cities with a higher percentage of vacant office space have won the Super Bowl “nearly two-thirds of the time since 2000.”

That trend would hand the title to the Packers of Green Bay, Wisc., (office vacancy: 18.9%) over the Steelers of Pittsburgh (office vacancy: 12.1%).

Jeremy Kronman, a broker in Pittsburgh for Jones Lang LaSalle rival CB Richard Ellis Group Inc., wasn’t impressed with his competitor’s forecast. His reasoning for why the Steelers will win: Some of the healthiest office markets in the country—New York City, San Francisco, and Pittsburgh—are also home to three of the most successful Super Bowl teams.

—Anton Troianovski